I have lead the charge in reinventing Taco Bell’s food photography and menu boards to prioritize authenticity and “craveability” in response to changing consumer values, particularly among Gen-Z. My efforts helped maintain the brand's position as a leading fast-food restaurant, appealing to a new generation of customers while staying true to the core equities of craveability, abundance, and innovation.
———
ECD Jess Kirkman / CD Brandon Bale
AD Chuck Pebenito / PRODUCER Melynda Myrvang
PHOTOGRAPHY Renee Bones, Matt Armendariz / FOOD STYLIST Jenna Brazier, Marah Abel