RealGood provides branding, content strategy and development, user experience design, app development, and DevOps services. At its heart, RealGood are problem solvers who apply a BizOps approach to solutions. The objective was to disrupt the advertising agency standard and develop creative branding solutions for a startup branding agency.
The Challenge
The challenge was to create a logo and brand system that felt approachable in comparison to the competitors in the same space. To solve for this, a lower-case font treatment was incorporated as well as a soft rounded typeface.
DESIGNERS Chuck Pebenito / Arcy Valencia